◢ OPTIMIZER · FIRST-PARTY · NO PIXELS
DEMO DATA

LAB NOTEBOOK

Two angles walk in. One ships. The lab partner runs each experiment, watches the booked-call rate, kills the loser at confidence, and quietly promotes the winner.

5
EXPERIMENTS
2
RUNNING
2
PROMOTED / WON
1
KILLED
794
BOOKED CALLS
from 70k impressions
AI Receptionist → Automation buyers · automation_buyers

EXP-0343 · Receptionist hook vs OS hook

“Leading with the receptionist mechanic out-books leading with the full OS.”

STARTED 18 Jun · LIVE · HUMAN-GATED · CONF TARGET 95%
3.6k
impressions
23
booked calls
running
VARIANT · AIDA · os firstrunning
One system answers, books, and follows up.
/recep-auto-os-aida
1.8k
impr
127
replies
9
booked
4
sqls
0.49%
conv
41%
conf
CONTROL · PAS · receptionist firstrunning◢ leading
Missed calls are missed revenue.
/recep-auto-recep-pas
1.8k
impr
165
replies
14
booked
6
sqls
0.78%
conv
59%
conf
AI Receptionist → Coaches · coaches

EXP-0341 · Pain vs Aspiration vs Recurring

“A pain-led PAS hero converts coaches better than aspiration framing.”

STARTED 16 Jun · LIVE · HUMAN-GATED · CONF TARGET 95%
12.3k
impressions
101
booked calls
running
CONTROL · PAS · pain ledrunning◢ leading
Your front desk sleeps. Your leads don't.
/recep-coach-pain-pas
4.1k
impr
460
replies
41
booked
19
sqls
1.00%
conv
94%
conf
VARIANT · BAB · aspiration ledrunning
Book every caller while you coach.
/recep-coach-aspir-bab
4.1k
impr
340
replies
27
booked
11
sqls
0.66%
conv
21%
conf
VARIANT · AIDA · recurring revenuerunning
Never miss a £4k client at 9pm again.
/recep-coach-recur-aida
4.1k
impr
389
replies
33
booked
14
sqls
0.81%
conv
62%
conf
Unleashed OS → Automation buyers · automation_buyers

EXP-0339 · Competitor-switch vs Pain

“Framing OS as 'own the stack' beats a pain-led teardown for tool-fatigued buyers.”

STARTED 10 Jun · DECIDED 17 Jun · HUMAN-GATED · CONF TARGET 95%
18.4k
impressions
234
booked calls
winner
CONTROL · Challenger · competitor switchwinner
Stop renting 7 tools. Own the stack.
/os-auto-comp-chall
9.2k
impr
1.2k
replies
138
booked
72
sqls
1.49%
conv
97%
conf
VARIANT · PAS · pain ledkilled
Your ops are duct tape and prayer.
/os-auto-pain-pas
9.2k
impr
1.0k
replies
96
booked
47
sqls
1.05%
conv
12%
conf
Affiliate Program → Partners · affiliates

EXP-0337 · Recurring vs Aspiration

“Recurring-revenue framing wins; shipped to 100% of partner traffic.”

STARTED 04 Jun · DECIDED 12 Jun · AUTO-PROMOTE · CONF TARGET 95%
25.1k
impressions
415
booked calls
promoted
CONTROL · BAB · recurring revenuepromoted
Recommend once. Get paid every month.
/aff-recur-bab
12.6k
impr
1.9k
replies
244
booked
131
sqls
1.94%
conv
99%
conf
VARIANT · AIDA · aspiration ledarchived
Turn your audience into annuity.
/aff-aspir-aida
12.5k
impr
1.5k
replies
171
booked
84
sqls
1.37%
conv
8%
conf
Supplement Collab → Brands · supplement_brands

EXP-0335 · Dual-offer vs Competitor-switch

“Neither arm cleared the booked-call floor; offer needs a rethink, not a new hero.”

STARTED 28 May · DECIDED 09 Jun · HUMAN-GATED · CONF TARGET 95%
10.6k
impressions
21
booked calls
killed
VARIANT · PAS · dual offerkilled◢ leading
Co-brand a formula. Keep your margin.
/supp-dual-pas
5.3k
impr
259
replies
12
booked
4
sqls
0.23%
conv
55%
conf
VARIANT · Challenger · competitor switchkilled
White-label is dead. Co-create instead.
/supp-comp-chall
5.3k
impr
218
replies
9
booked
3
sqls
0.17%
conv
44%
conf
DEMO DATA · shaped to funnel.experiments / conversion_events · no live experiments yet